Bringing the I, into your life

Creating wealth through business
and investment


James Wong

Mr. James Wong, Alternate Director & New Project Director with Phoon Huat Pte Ltd. Founded in 1947 and headquartered in Singapore, Phoon Huat is a leading manufacturer of quality bakery ingredients, tools and services for the retail and foodservice markets as well as artisan and industrial bakeries. Supported by their own network of specialist retail stores and baking programs, Phoon Huat connects ingredients and expertise.

Underpinned by their global network of strategic supplier partners to ensure availability of specialised ingredients, they are able to leverage product expertise and offer known trusted brands in complement to their own category leading brands; RedMan™, Gold Tree™, Bakeway™, Wise Choice™ to help their customers – across Asia Pacific, the Middle East and Africa - grow their businesses and delight their customers.

Standard Chartered Private Equity had recently bought a “significant stake” in Phoon Huat, valuing the business at S$150 million ($112 million) to S$200 million including debt.